Brazil


Area of influence of supermarkets and hypermarkets

Number of checkouts

Population density

Range of population density (inhabitants/10,000 m2)

Area of influence in metres (radius containing 60 % of customers)

3–5

Very low

Up to 50

1,000

3–5

Low

50–100

750

3–5

Medium

100–150

500

3–5

Medium–high

150–200

375

3–5

High

More than 200

250

6–9

Very low

Up to 50

1,500

6–9

Low

50–100

1,150

6–9

Medium

100–150

800

6–9

Medium–high

150–200

600

6–9

High

More than 200

450

10–14

Very low

Up to 50

2,200

10–14

Low

50–100

1,700

10–14

Medium

100–150

1,200

10–14

Medium–high

150–200

900

10–14

High

More than 200

650

15–19

Very low

Up to 50

2,700

15–19

Low

50–100

2,200

15–19

Medium

100–150

1,600

15–19

Medium–high

150–200

1,250

15–19

High

More than 200

950

20–29

Very low

Up to 50

3,200

20–29

Low

50–100

2,600

20–29

Medium

100–150

2,000

20–29

Medium–high

150–200

1,600

20–29

High

More than 200

1,200

30–39

Very low

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